NAStronaut
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Case Studies
GB Labs Touch Base with Asahi Broadcasting Corporation


Baseball is a national obsession in Japan. While under 21s European soccer tournaments struggle to attract players (let alone audiences), junior level baseball has enormous national appeal in the Far East. By way of example, this year’s National High School Baseball Championship was broadcast each and every night for 3 weeks.

The Netto Koshien is a daily wrap-up program for the tournament, produced as a collaboration between TV Asahi and Asahi Broadcasting Corporation (ABC). It is shown as part of the ANN evening show.